Sephora Has Started Name-Dropping. Here’s Why You Should Care.

Clean Beauty: Here’s Why You Should Care

Most of us are pretty used to covering our bodies in lotions and potions on the daily. A face cream here, some mascara there, a couple dozen half-empty shampoo bottles everywhere. Products claiming to cleanse, prep, or primp our bodies surround us constantly. Am I the only one who used to find herself reading the back of bottles when bored in the shower? The somewhat gimmicky nature of the product descriptions used to draw me in, but these days my eyes seem to only zero-in on one thing: the poly-sulfate-mega-compound-nine-syllable ingredients making their way onto my body every sun up and down.

Not every human-made compound promises detrimental side-effects, I’m sure, but it does make me wonder how my body would react differently if I switched out the synthetic gunk in favor of a more natural beauty regimen. Thanks to Sephora, my dream of pronouncing every word on the back of my products might one day come true.

Name Drops Ahead.

Starting in June, Sephora will roll out a new “Clean At Sephora” collection. Expect to see products from Origins, Drunk Elephant, RMS Beauty, ILIA and more. Some of the product images already have the green stamp of approval, a tiny leaf sticker signaling the ultimate name drop: this product contains no products meant for toxic waste facilities (congrats!). What does the mega-retailer have to say about its curated Clean At Sephora selection?

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Clean at Sephora™ is formulated without:
Sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, Triclosan, Triclocarban. All skincare, hair, and makeup brands with the Clean Seal have less than one percent of synthetic fragrances.

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If a new product you’ve been eyeing doesn’t meet the cut, then (quite literally) pick your poison, I suppose.

While I do now feel a touch insecure about the current products lining my shelves, I’m very thankful for the level of transparency Sephora is pushing, considering the beauty industry is so notoriously unregulated. There is a reason people make jokes about bat poop and whale fat existing in our cosmetics – and not a particularly lovely reason at that.

Curious to learn more about the featured brands in the upcoming collection? Keep scrolling to see what brands have made the cut. And potentially loose your cool when you realize most of the beauty industry’s cult favorites haven’t.